Currently, there are five of us: Lea, Tina, Lilith, Karen, and me. Lea is a bit quieter; she mainly approves ideas and designs. Karen supports us as a social media expert since she works as a freelance social media consultant. That’s a huge help for us. She always gives our posts the final touch.

Karen, Tina, Lilith, and I share the following tasks: collecting materials, editing videos, and creating captions. Whoever has the time takes care of these to-dos.

I’m the head of the social media team. My job is to ensure everything runs according to plan, assign tasks, and make sure everyone can complete them. I’m also working on optimising processes since our team is still quite new.

We recently received an amazing tool – the full version of Swat.io, sponsored by Swat.io themselves. This tool allows us to plan, create, and even schedule posts automatically across various social media platforms using a calendar view.

We also have a shared folder where both we and the Kenyan team can store photos and videos.

Basically, there are two ways we create content. Either there’s a special event happening in Kenya (e.g., school enrolments in January) or in Germany (e.g., the premiere of Slum Reality). In these cases, content is naturally created because both we and the Kenyan team take photos and videos.

Alternatively, we come up with ideas to share information, for example, about the new ULT Academy, with our followers. We then share these ideas with the Kenyan team, and they try to create matching photos and videos. Bonface handles a lot of this, but Moses also contributes many ideas and isn’t camera-shy, which helps us a lot.

Besides brainstorming ideas, creating content, and posting, we also interact with our followers. We try to personally welcome new followers to establish a direct connection right away. Many people also reach out to us via Instagram to ask how they can support us.

In the future, we’d love to collaborate with a company that’s active on social media and/or with influencers. Since our account is still relatively small, the reach of larger accounts would help us a lot.

We’re confident that we can look forward to amazing content in the coming months, especially on Instagram. We’re overjoyed to have this new team on board. A large reach is absolutely essential for our current crowdfunding campaign – after all, we’re buying a school! For more information about the crowdfunding project, check out our website.

In the next newsletter, we’ll tell you more about the school purchase! So stay tuned, follow us on Instagram, and help us change the lives of these children!